By Alma Anonas-Carpio
Reporter

CONSUMER electronics company Sanyo expects to meet the increased demand for projectors in the education and entertainment sectors head on with the recent release of new digital projectors in the market.

Sanyo Philippines vice president Noburu Inoue said in an interview that the company sees a “broad future in the Philippines,” adding that, while Sanyo is best known for less-costly consumer electronics like home appliances, it is “actually one of the oldest manufacturers in the world. We are pioneers in the field of multimedia projector manufacturing. Our worldwide ranking is 90 percent in the market.”

For its projectors, “Sanyo uses the highest LCD [liquid crystal display] technology according to international standards,” he said. “We manufacture [projectors] with the highest lumens—2,000 lumens and higher—for the best projection quality. We also offer a three-year warranty on our projectors, which no other manufacturer offers.”

Inoue says the new line of Sanyo projectors are designed to provide “very natural colors,” are energy efficient, have a small footprint and cater to the varied needs of their clientele.

For schools and training facilities, the smaller projectors are designed to take up “very little” desk space and project clear images over “relatively short” distances, Inoue said. The new projector line includes the “ultraportable” PLC-WXU30, which comes with a wide XGA full 1280 x 800 (16:10) resolution, “which makes it possible to project high-quality high-definition (HD) images from virtually any location.” At 3,700 lumens, this compact projector can pick up and transmit HD images from cable, satellite or digital video disc sources or be used to deliver a PC-based business presentation.

The other end of the spectrum is the PLC-XF47 projector, which transmits images at 15,000 lumens, “the industry’s highest brightness for transmissive LCD projectors.”

Inoue said this new line of projectors “will help many offices go paperless, with projected documents replacing blackboards, whiteboards and paper handouts.

It is also a very good training tool, “especially for call centers that conduct training sessions for their staff.”

He also said Sanyo’s market share in the Philippines “has been steadily growing,” adding that he expects Sanyo to grab 25 percent of the market share here.” Inoue also added that Sanyo makes use of a combination of research and development, customer feedback and business analytics to develop its products.

* This story came out in today's issue of the Business Mirror newspaper, for which I also write.