The introduction of the “television or Idiot box” in 1950's ignites a whole new generation of society into endless pursuit of innovative communication. The new fond household entertainment appliance evolve into a magnifying dictator of everything, it somehow spellbound every audience into the direction of “what the media portraits”, or more clear to say 'what the beholder of this communication device wants to portraits!”

The gratifying power of Television is obviously presented through the undeniable statistical facts of various research company; according to Nielsen Media research the number of urban dwellers have 98percent access to television, compared to 78 percent for radio, and 40percent fro newspaper. They also concluded that the widest range of reaching to the people is by the means of television with 98percent, while 80percent is for radio, and 71percent reach for newspaper with in the Metropolis.

Because of its wide range capacity to reach people, the influence and responsibility of media is far threatening if its greatest purpose “to disiminate information objectively.”is neglected, and its power is being abuse by people. It is sad to see that our Media Industry is corrupt as the government system. Because the thin line between politics and entertainment if to invisible to see now.

Because the television have become an illegitimate member of every family house hold in the country, its influence have greatly affect the mass. It can easily redefine our mass-culture into pop-culture. A survey was conducted by Social Weather Station (SWS) on the month of May to June 2003, stating that people living below the poverty line watches television with 42percent compared to radio with 37percentage in Manila, while in rural area the radio listenership is higher in percentage compared to television. In this case the power of television is being halt to conquer Mindanao, because it fails to be reach by the electricity;and television is useless without electricity. And battery radio-transistor is more convenient and available. And because of this a lot of people use the power of the television to gather higher ratings, earn more money, and pursuit their personal agenda.

And Politicians have discover the power of the media and used it as new way to advertise their candidacy, and effectively guarantee satisfactory results. It is by means of capturing the attention of the mass public, with the help of different entertainment personalities to promote their candidacy. In this way the Politicians are willing to pay a large amount of money to attract people's attention and secure their “MASA APPEAL” into national television, by means of guesting into television comedy show, talks shows, attend a Live air interview in different news program, and feature their life while campaigning in a documentary show.

And networks appreciate this wonderful gesture, to attain higher ratings and earn more profit. It will make the network jovient with the larger profit and it will ensure longer employment to the staffs of the show. It is not surprising to know that this kind of open corruption happens in the media. It is a wildly accepted fact, that it is happening and still continues to happen.

But in the chaotic turns of events that happens in the media Industry, it is the Mass public who suffers greatly, they are slaves to an invisible master and remains unliberated with the truth; because the people who is responsible to promulgate the truth is promulgating half truth or more worst lies for their own benefit and for the publics disadvantage.